Director of Demand Generation

About The Company
Empact Technologies plays a critical role in accelerating the clean energy transition. We enable solar, energy storage, wind and other clean energy project developers and investors to ensure their projects fully comply with Inflation Reduction Act (IRA) requirements.  

Our software and services ensure community and utility-scale projects fully adhere to Prevailing Wage & Apprenticeship, domestic content, and other tax incentive adders' compliance requirements.  

About The Role:

We are seeking a Director of Demand Generation to raise awareness of Empact in the market, and to deliver customers eager for our innovative solutions to the Sales team. In this role, the Director will take ownership of outcomes and performance targets, organize the resources needed to attain them, and work cross-functionally to execute programs and initiatives.  

Core responsibilities include: 

  • Own the generation of high-quality marketing-qualified leads, through marketing campaigns and initiatives; examples may include: 
    • Inbound: website, SEO, advertising, webinars. 
    • Outbound: event sponsorships / participation, email campaigns 
  • Lead the implementation of an account-based marketing approach, including prioritization, discovery / mapping, targeting, and tracking. 
  • Leverage systems (e.g., CRM) to track performance indicators, including account engagement, conversion rates, customer acquisition cost, and marketing return on investment. 
  • Manage the marketing budget. 
  • Scope tasks that can be outsourced; source and manage contractors. 

 Additional responsibilities: 

  • Brand / industry leadership and messaging 
  • Support the sales team 
  • Product marketing 
    • Gather and leverage market research and competitive analysis
    • Gather requirements from customers and partners, and convey them to the product team  
    • Articulate the benefits of new features for different account and buyer types 
    • Build analytics tools / dashboards to provide actionable insights 

 Requirements: 

  • 8+ years of increasing responsibility with a minimum of 5 years as a director or manager of Marketing, Growth, Demand Generation, or the equivalent 
  • Experience generating high-quality leads from large multi-buyer enterprise accounts 
  • Experience marketing and selling SaaS and software-enabled services 
  • Demonstrated success scoping, resourcing, and leading inbound and outbound marketing campaigns 
  • Excellent written, verbal, and visual communication skills 
  • Excellent leadership skills – able to influence without authority, plan and coordinate across functions, and cultivate successful teams 
  • Strategic mindset – hypothesis-driven, iterative, action-oriented 
  • Ability to own outcomes, prioritize, and leverage resources effectively with minimal oversight 

 Preferred Qualifications: 

  • Experience with Hubspot and other marketing analytics tools 
  • Prior technology start-up experience 
  • Experience recruiting and managing marketing firms / contractors 
  • Experience in the clean energy or infrastructure sector (e.g., with developers, utilities, or independent power producers) and / or with project finance (e.g., with law firms, accountancies, brokers, banks) 

The company is distributed so the candidate can be based anywhere in the US. Some travel (10-20% of time) to conferences, customer meetings, and internal meetings should be expected. 
 
The Director will receive a competitive compensation package with base salary, benefits, and variable compensation based on attainment of objectives. We also offer significant opportunities for professional growth and advancement, a fully remote work environment, and the opportunity to work with a team of professionals that is making a difference. 

 Empact Technologies is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.  

 

Apply for this Job